The people of the Berkshires are ready to lead America’s water movement.

 

Rich in lakes, rivers, and history, it has seen both the power and peril of water.

Industry once thrived here, but it left scars—most notably, GE’s PCB contamination of the Housatonic River. We are turning that legacy into leadership.

 

Our deep environmental legacy gives us a powerful perspective to lead an H2O-eVolution.

Our storytelling tradition makes water relevant, personal, cultural, and fun—part of our great H2O awakening.

 

We are showing the world that water is more than just something we drink or splash around in—it’s what keeps our families healthy, our businesses running, our communities thriving, and our minds right.

 

And the best part? We are learning how to fix the messes we’ve made—while having fun.